Nalinee Srisawat
Engagement lead · channel program reviews and executive briefings
About App Workbase
We are a Trat-based advisory practice focused on partner performance analytics for channel programs—helping brands read distributor and reseller results with shared, defensible measures.
Registered name and history
App Workbase Co., Ltd. is the official registered business name. The company was established in 2016 after several years supporting eastern Thailand distributors with sell-out reconciliations for regional brand teams.
Early work centered on rebate dispute packs for consumer and industrial goods. Over time clients asked for clearer partner tiers, visit-linked performance views, and briefings that finance and sales could sit through together. That mix—measurement discipline plus plain-language visualization—became our core offer.
How we work
We borrow vocabulary from channel operations: claim windows, growth baselines, coverage routes, and authorized assortments. Charts exist to settle arguments, not to decorate decks. Engagements stay finite; we leave you with scorecards and a written method your team can rerun.
People you may meet
Small teams keep context intact from intake through the final briefing.
Pichai Wongsa
Analytics specialist · scorecard design and claim-file reconciliation
Values we hold in the room
- Numbers that partners can audit line by line
- Respect for field realities outside Bangkok headquarters
- Clear scope: what we will and will not decide for you
- Thai governing documents and bilingual handoffs when needed